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Electra

$3,049.99
The Ghostrider Go! is inspired by the world's first "superbike" motorcycle, famous for its power and speed. A hydroformed frame, ultra-gloss black and chrome polish finishes, and custom license plate seamlessly combine retro style with modern e-bike technology.
It's right for you if...
Your sense of adventure is as strong as your attention to detail. From a custom saddle and grips to badass detailing, our Attitude Go! e-bikes pack a punch. Add our patented Flat Foot Technology frame geometry and the power of a Bosch motor and you've got yourself one sweet ride.
The tech you get
The Ghostrider Go! is powered by the Bosch Performance Line system with a 250W mid-frame motor paired with a Bosch Purion display. The Shimano Nexus Inter 5-E hub makes switching gears easy, even on steep hills, and hydraulic disc brakes allow you to stop quickly and safely.
The final word
Highly stylized from top to bottom and meticulously designed, these e-bikes are the ultimate expression of style. Combined with the latest Bosch technology and Electra's patented Flat Foot Technology, the Attitude Go! collection takes a bold stance to carve out its own terrain in the e-bike landscape.
Why you'll love it
- Bosch Performance System and Shimano Nexus Inter 5-E hub provide reliable power.
- The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.
- Vee Rubber Speedster 26" x 2.8" tires ensure a smooth ride.
- The front and rear Tektro hydraulic disc brakes provide smooth and powerful stops.
- The hydroformed frame features custom details throughout.
- The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.

$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$1,799.99
Kakau Go! is an homage to the islands that make up Polynesia, the birthplace of surf. The Matte Ember frame, reminiscent of lava rock that can be found throughout the islands, is complimented by a tribal pattern inspired by the traditional tattoo art form, known as Kakau. A wood grain underlay throughout represents the Koa tree and wood used for early surfboards. Custom grips, saddle and bell complete this awesome e-bike.
It's right for you if...
Electra Artist Series e-bikes allow for the ultimate expression of design and style, but not at the sacrifice of modern technology. The Kakau Go! is nothing short of unique featuring carefully crafted details throughout while the pedal-assist e-bike system provides smooth support up to 40 miles. Individuality and fun come standard.
The tech you get
Don't let the name Cruiser fool you, we took the bike that started it all and kicked it up a notch with a rear hub motor featuring three levels of support. Even as a single speed, the Electra e-bike system tackles pesky hills and longer rides. Mechanical disc brakes provide powerful stopping while 27.5" tires ensure a smooth ride to the beach and back. Custom fenders, saddle and grips, and matching bell make this one fun, stylish ride.
The final word
Attitude paired with the power of an e-bike, the Artist Series collection takes Electra comfort and quality to the next level by delivering unparalleled attention to detail, intricate design and individuality. Kakau Go! gives you that feeling of discovering that coveted, secret surf spot.
Sizing:
- 160 - 185 cm
- 5'3" - 6'1"

$1,799.99
Shibori Go! takes inspiration from the ancient Japanese technique of indigo pigment dying. This e-bike features images of fabric created in Shibori style, which is similar to tie-dye where fabric is bunched and stitched to create intricate designs. Patchwork patterns and elements can be found on the fenders, frame and chainguard, as well as a custom bell. The designs are complimented by a crisp white to indigo fade on the frame making this a truly stunning bike.
- Features our patented Flat Foot Technology for ultimate comfort and control.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the LED controller.
- Custom embossed saddle, grips and matching bell make this e-bike as unique as you.
- The artwork on this bike is authentic Shibori dyes created by one of our designers.

$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$629.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.

$439.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

$569.99
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
- Lightweight 6061-T6 aluminum frame
- Shimano TX-35 7-speed w/Megarange 14-34t gearing
- Shimano Revo twist shifter
- Alloy linear-pull brakes
- Alloy crank and sealed cartridge bottom bracket
- Alloy seat post
- 26 x 2.125" Retrorunner tires
- Painted fenders
- Custom saddle and grips

$549.99
$649.99
15% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
Sizing:
- 160 - 180 cm
- 5'3" - 5'11"

$549.99
$649.99
15% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
It's right for you if...
You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between.
The tech you get
The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride.
The final word
The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Sizing:
- 155 - 173 cm
- 5'1" - 5'8"

$519.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1.
It's right for you if...
You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux.
The tech you get
Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride.
Why you'll love it
- It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

$399.99 - $449.99
$449.99
Up to 11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

$399.99 - $449.99
$449.99
Up to 11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

$89.99
Make life easier and your bike cooler
MIK stands for Mounting Is Key, and this rad rear rack comes equipped with this functionality.
Because easy is the name of the game. Easy on. Easy off.
Rack it. Stack it. Pack it.
- Compatible with MIK accessories
- Alloy 12mm diameter bars
- Carrying capacity up to 27kg or 60lbs
- Stainless steel hardware included
- Rear rack designed to be compatible with all Electra 26", 27.5" and 700c wheels
- Compatible with approved child seats

$84.99
You have things. We have things to hold those things.
So versatile, it carries everything but the weight of the world. Easily attach or remove this quick release basket to your handlebars for added fun and functionality.
Carry your cargo in style.
- Quick release bracket included
- Quick release unit mounts to handlebars
- Stainless Steel
- Carries up to 5kg (11lb)
- Dimensions: 34cm (l) x 26cm (w) x 23cm (h)
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Stainless Steel
- Weight: 0.94kg

$67.99 - $79.99
This basket is as sweet as honey.
It's perfect for holding all your things, large and small. Easily attach and remove this MIK basket from your rear rack for added functionality and fun.
You have things. We have things to hold those things.
- Compatible with MIK rear racks / MIK adapter plate installed
- Proprietary Electra design
- Honeycomb patterned stamp
- Powder-coated steel
- Carries up to 9kg (20lb)
- Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h)
- Attachment: MIK
- Includes hardware: Yes
- Weight: 1.02kg

$54.99
Saddle up and ride!
With so much style, it's a shame that you have to cover it up.
Although we did make comfort a top priority, so we promise your bum will thank you.
You could say it's similar to sitting on a warm Miami beach.
- Custom saddle with comfort-enhancing elastomer springs
- Fits most adult bikes
- Pair with a matching helmet, bag, grips and fenders

$54.99
Lights, camera, Electra.
Vintage look, modern personality. The Electra Retro Headlight provides plenty of light in front of your bike, no matter what time of day.
Light up your life—and your bike.
- Bright and efficient LED element
- Includes brackets to mount on fork crown and four AAA batteries
- Low battery indicator
- StVZO compliant

$54.99
Saddle up and ride!
With so much style, it's a shame that you have to cover it up.
Although we did make comfort a top priority, so we promise your bum will thank you.
Old school design. New school comfort.
- Custom saddle with comfort-enhancing elastomer springs
- Fits most adult bikes
- Pair with a matching mirror and grips

$49.99
Add fenders to your bike to show mud and debris who's boss.
Functional. Fashionable. Fenders.
No one wants that wet stripe on their back. Accessorize your ride with some fenders and keep yourself dry while you're at it.
From subtle to chic, there's a pair for everyone.
Product details:
- Includes front and rear full-length fenders
- Designed for use on Cruiser Go! and Townie Go! 7D e-bike models
- Protects against pesky mud and splashes
- Will not fit on other bike models
- Compatible with Electra light kit
- Mounting hardware included
- Mounting location: Front and Rear
- Attachment: Bolt-on
- Material: Aluminum

$49.99
Wet weather is no worry when you've got Electra's Cruiser Essential Aluminum Fenders. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.

$49.99
Wet weather is no worry when you've got Electra's Cruiser Essential Aluminum Fenders. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.

$49.99
Electra's Ergo Saddle gives you the support and comfort you need to cruise all day. Its plush padding is paired with a soft Lycra insert and shock-absorbing elastomers to smooth out even the roughest roads.

$49.99
Convenience is calling. Answer!
This bag is a must for anyone with a phone. So, everyone. Sized so your phone will stay secure even on your bumpiest rides.
Keep you and your phone safe while riding.
- Clear touchscreen-compatible pocket fits phones up to 6.5-inches (16.5cm)
- Velcro attachment to top tube
- Cargo capacity: 30.5 cu in (0.5L)
- Dimensions: 16cm (l) x 8cm (w) x7cm (h)
- Attachment: Hook and loop strap
- Fiber content: 100% Polyester

$49.99
A pair of Electra's Townie Aluminum Fenders on your ride will let you pedal even in less-than-ideal conditions. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.
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